Deborah Afolabi

Led comprehensive product design initiatives for a Web3 email platform, focusing on user experience, design system development, and cross-functional collaboration to drive product launch and secure funding.

• Spearheaded end-to-end product design for Mydefimail, a Web3 email platform, guiding it from concept to Minimum Viable Product (MVP) across critical user touchpoints including onboarding, inbox, message encryption, settings, and dashboard screens.
• Developed and implemented a comprehensive design system in Figma, incorporating reusable components, typography scales, and UI tokens, which accelerated development handoff and reduced design inconsistencies by over 40%.
• Executed in-depth user research and competitive analysis, directly informing key UX decisions that resulted in a 25% faster user flow from homepage to checkout during testing.
• Fostered close collaboration with blockchain engineers and Product Managers within weekly Agile sprints, translating user insights into impactful feature updates and contributing to the successful launch of a functional MVP two weeks ahead of schedule.
• Crafted compelling interactive prototypes and investor-facing pitch mockups, instrumental in securing early-stage funding and significantly boosting stakeholder confidence in product viability.

Designed and optimized a Web3 platform's user experience through scalable design systems, targeted user research, and high-fidelity prototyping, enhancing UI consistency and user engagement.

• Engineered a scalable design system in Figma, drastically reducing UI inconsistencies by 90% and accelerating developer handoff efficiency by 40%.
• Led targeted user research with crypto traders and token creators, pinpointing critical pain points and optimizing the token launch flow, resulting in a 30% increase in successful submissions post-MVP.
• Designed and prototyped over 40 high-fidelity screens, encompassing dashboards, launch forms, token analytics, and trading interfaces, optimized for seamless experiences across mobile and desktop.

Led the end-to-end design for an e-commerce mobile app, delivering a responsive prototype and contributing to its acceptance into a startup accelerator.

• Directed the end-to-end design of Styloza, a fashion e-commerce mobile app for young generation users, delivering over 50 high-fidelity screens and a responsive prototype within 6 weeks.
• Established a robust component-based design system in Figma, enhancing design consistency and reducing developer handoff time by approximately 35%.
• Developed interactive prototypes and intuitive user flows, effectively utilized in investor pitch decks and stakeholder presentations, which significantly contributed to the app's acceptance into a local startup accelerator.
• Partnered closely with two front-end developers to ensure precise UI implementation, achieving a near pixel-perfect MVP delivery within the aggressive target timeline.